Selling Coins and Bullion on TikTok Shop and Live: Complete Guide
A complete guide to selling coins and bullion on TikTok Shop and TikTok Live: setup, live selling, short-form content, compliance, shipping, and sourcing inventory.
Coin & Bullion Blog
A growing educational library for collectors and online sellers — from bullion fundamentals and custom-minted designs to sourcing inventory and selling on WhatNot, Facebook, Instagram, and TikTok.
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Selling on Online Platforms
10 articlesSeller playbooks for coins & bullion on WhatNot, Facebook, Instagram, and TikTok — pricing, photography, live selling, shipping, and avoiding scams.
View articles →Wholesale & Sourcing for Resellers
4 articlesSource inventory to resell: resale certificates, wholesale tiers and MOQs, supplier vetting, and building a reseller brand.
View articles →Collecting & Bullion Education
7 articlesThe fundamentals: spot price and premiums, purity and grading, copper/silver/gold basics, storage, and how to read a coin.
View articles →Custom & Limited-Edition Bullion
6 articlesHow custom rounds are designed and minted, finishes explained, themed series, and why low-mintage exclusive designs hold value.
View articles →All articles
Live Selling Scripts and Show Formats for Coin & Bullion Auctions
Run profitable live coin and bullion shows: run-of-show, opening hooks, auction segments, pacing, and example scripts for WhatNot Live, TikTok Live, and Instagram Live.
Product Photography and Lighting for Coins and Bullion: A Seller's Guide
Master product photography and lighting for coins and bullion: gear, diffusion, glare control, showing luster and finishes, and image and video specs for WhatNot, Facebook, Instagram, and TikTok.
Building Repeat Buyers and a Brand as a Coin and Bullion Reseller
Turn one-time buyers into repeat customers: niche positioning, exclusive inventory, service, loyalty tactics, and cross-platform selling on WhatNot, Facebook, Instagram, and TikTok.
Wholesale Tiers, MOQs, and Volume Pricing for Coin Resellers
Understand wholesale tiers, MOQs, and volume pricing for coin resellers: how quantity breaks and pack multiples work, how tiers affect margins, and planning order size and cash flow.
How to Get a Resale Certificate and Set Up Your Coin-Selling Business
How to get a resale certificate and set up your coin-selling business: business structure, EIN, sales-tax basics, bookkeeping, and getting approved for a wholesale coin account.
How to Source Bullion and Coin Inventory for Reselling on WhatNot, Facebook, Instagram, and TikTok
A complete guide to how to source bullion and coin inventory for reselling: wholesale coins, supplier vetting, margin math, and what sells on WhatNot, Facebook, Instagram, and TikTok.
Multi-Channel Selling for Coin Dealers: WhatNot, Facebook, Instagram & TikTok
Multi-channel selling for coins compared: WhatNot, Facebook, Instagram, and TikTok by audience, format, effort, and best use, plus repurposing content and sourcing inventory.
Instagram for Coin Sellers: Building a Following That Buys
A practical guide to selling bullion on Instagram for coin sellers and resellers: profile setup, content pillars, photography, Reels, hashtags, and turning DMs into sales.
Avoiding Scams and Chargebacks When Selling Precious Metals Online
Protect your profit selling precious metals online: spot scams, use safe payments, document orders, verify addresses, and prevent chargebacks on WhatNot, Facebook, Instagram, and TikTok.
Selling Precious Metals on Facebook Marketplace and Groups
How to sell silver and gold on Facebook Marketplace and Facebook coin groups: listings, photos, pricing, scam avoidance, safe payment, policy cautions, and sourcing.
How to Ship Coins and Bullion Safely
How to ship coins and bullion safely: packaging, discreet mailers, insurance, signature confirmation, tracking, and per-platform fulfillment for WhatNot, Facebook, Instagram, and TikTok.
How to Sell Coins and Bullion on WhatNot: A Seller's Playbook
A practical playbook for resellers who want to sell coins on WhatNot and master selling bullion on WhatNot: setup, live shows, lighting, pricing, shipping, and sourcing.
How to Price Coins and Bullion to Sell Online
Learn how to price coins and bullion to sell online: spot vs. premiums, fees, shipping, auction vs. fixed pricing, and per-channel strategy for WhatNot, Facebook, Instagram, and TikTok.
Limited-Edition and Pre-Order Bullion: Why Mintage Matters
How limited edition bullion and pre-order silver rounds work, why low mintage drives long-term desirability, and how to evaluate custom-made releases at 320 Coins.
Why Low-Mintage and Exclusive Designs Hold Value
An educational look at why low-mintage and exclusive bullion designs hold value — scarcity, originality, demand, secondary-market dynamics, and how collectors evaluate limited releases.
Building a Themed Bullion Collection With Custom-Designed Series
Build a themed coin collection with custom silver rounds series — mythology, tributes, and anniversary designs. Tips on completing sets, display, and storage.
Bullion Finishes Explained: Antiqued, Colorized, Diamond-Dusted, and More
A clear guide to bullion finishes — proof, brilliant uncirculated, antiqued, colorized, gilded, and diamond-dusted — how each is made, how to care for it, and why finish drives premium.
Custom-Designed Silver Bullion: What Sets 320 Coins Apart
Learn what custom silver bullion is, how custom-designed rounds and bars differ from generic government bullion, and how to start collecting from our custom series.
How Custom Silver Rounds Are Designed and Minted, Start to Finish
A complete walkthrough of how custom silver rounds are designed and minted — from concept and artwork to dies, striking, quality control, and limited mintage runs.
How to Store and Protect Your Precious Metals Collection
A practical precious metals storage guide: how to store silver and gold bullion, avoid PVC and toning, choose home vs. bank storage, and insure your collection.
How to Read a Coin: Obverse, Reverse, Privy Marks, and Finishes
Learn how to read a coin: obverse, reverse, field, relief, and edge anatomy, plus privy marks, mint marks, and finishes like proof, antiqued, and colorized.
Mintage, Purity, and Grading Explained: A Collector's Guide
A clear coin mintage purity grading guide for collectors — how mintage drives value, what .999/.9999 fineness means, and how certification reads on product specs.
Copper Bullion 101: Why Collectors Love .999 Copper Rounds
A beginner's guide to copper bullion and .999 copper rounds — formats, why copper is an affordable entry point, care and toning, and collecting custom copper series.
Gold vs. Silver Bullion: A Beginner's Guide to Starting Your Stack
New to stacking? Compare gold vs silver bullion on price, premiums, weights, liquidity, and storage, and learn how to start your stack the right way.
Spot Price and Premiums: What Drives Bullion Prices
Understand spot price and premiums in bullion: how the spot market sets the floor, why premiums vary by mint, design, mintage, and demand, and how to read pricing.
Welcome to the 320 Coins Blog
News, drops, and collecting guides for precious metals and certified coins from 320 Coins.